With more than 25 years of experience in the medical device space, Andy Reding, who joined the team in 2020, leads Viant’s commercial functions. Building customer partnerships, providing innovative solutions, and driving future growth are just some of Andy’s key priorities. Most recently, Andy was Vice President & General Manager at Hill-Rom Respiratory Health, where he led the sales, marketing, customer service, R&D, reimbursement, and third-party billing functions. Andy has also previously served in senior leadership roles at Trumpf Medical Systems, Smith+Nephew, and Berchtold Corp. In each of these roles, his teams drove significant growth with a customer and patient-first culture.