Elizabeth Roche

Elizabeth has over eighteen (18) years of experience conducting immersive research in markets around the globe to analyze and define end-user and business needs in the space of complex, medical software, creating and running concept critique and participatory design sessions across a range of product development programs. Elizabeth has been widely published on her research findings and holds numerous patents. Prior to joining Ximedica, Elizabeth was the principal director of design research at the Munich offices of frog Design with responsibility for frog’s European studios.  Elizabeth has a MS in Psychology from the University of Regensburg, Germany and a Bachelor’s degree in Psychology and German from Vanderbilt University.