Greg Roche joined Distalmotion in December 2023 as CEO with more than 20 years of commercial and executive experience in the Medtech industry, bringing a wealth of expertise across laparoscopic surgery, endoscopic visualization, and surgical robotics.
Most recently, Roche served as CEO of Avateramedical, adding to his leadership and experience within soft-tissue robotic technologies. Prior to this, he was Global President, Robotics and Technology at Zimmer Biomet, where he led the successful global launch of the ROSA® Robotic Knee System and delivered above market growth for the company, in part by developing innovative business models tailored to meet the unique demands of the Ambulatory Surgical Centers (ASC’s). Beginning in the early 2000’s, Roche served in multiple US commercial and leadership roles across Stryker.