Vice President, Market Development | Brixton Biosciences
All Sessions by Joanna Xylas, PhD
May 1, 2024
Wednesday
11:30 AM
How to Get a Physician to Adopt Your New Medical Technology
11:30 AM - 12:15 PM
Medtech companies face an uphill battle when launching a new product. A major challenge: finding doctors who will not only try your technology, but advocate for it. Join this panel discussion with medical device executives who have proven experience introducing new technologies to the market, identifying the right physicians for their products, and facilitating collaboration between marketing to sales as they scale.