John Crowder

Vice President, Healthcare Practice | Integrity Solutions

John Crowder brings over 25 years of sales and leadership experience in the healthcare industry to the Integrity Solutions team. Prior to joining us, he worked for and led sales teams in medical device and pharma ranging from start-ups to Fortune 500 companies, spending a significant part of his career working in key account management, sales and leadership development, and marketing. Prior to his career in the medical space, John spent six years as a Division-1 football coach including a three year stint at the United States Naval Academy where he also served as a Commissioned Officer. John’s decades of experience and passion for coaching allow him to understand and address the unique needs and challenges of those in the sales and leadership professions.

All Sessions by John Crowder

  • Day 2

    May 11, 2023

  • 12:05 PM  - 12:55 PM
    The medical device industry is facing major headwinds to revenue growth, and many of the challenges are self-inflicted. Sales training that has focused mostly on product and disease-state, messaging campaigns, activity, and rapport-building has left sales professionals ill-equipped to drive results in today’s complex healthcare environment. While more organizations have hired clinicians to diversify their customer-facing teams and help increase product utilization, an aversion to selling is undermining their effectiveness in this new role. A new approach is needed to stem the frustration and turnover and keep revenue growth on target. This session will provide a comprehensive, actionable roadmap for turning “tellers” into valued partners and for equipping everyone with the mindset and skillset for sales success.
    Getting Medtech to Market




Share

John Crowder