Kristin LaRocca joined Boston Scientific in 1994. LaRocca started her career at Boston Scientific working as a Territory Sales Manager, working her way up to Director of Sales Operations and Training. In 2010, LaRocca transitioned roles to become a Sales Director, and is now Senior Vice President, Head of Sales & Channel Innovation. As head of field sales for Urology, LaRocca’s responsibilities include MedSurg National Accounts & Emerging Channel Strategy, Sales Enablement, Commercial Operations, Capital Equipment Service and Sales Training and Organizational Development.
Kristin LaRocca
Senior Vice President, Sales | Boston Scientific
All Sessions by Kristin LaRocca
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Day 2
May 11, 2023
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10:00 AM
Meaningful Innovation in Urology: Can you handle the pressure?
10:00 AM - 10:45 AMUrologists face some of the greatest demand, strain and burnout among medical professionals. The delta between procedure demand and available urologists is significant, and more professionals are retiring from the field than joining it. What role can smarter device development play in helping to address their challenges? Boston Scientific executives Meghan Scanlon, senior vice president and president of Urology, and Kristin LaRocca, senior vice president of Urology sales, dive into the development of the company’s single-use ureteroscope portfolio to highlight concrete ways that device manufacturers can innovate to address major unmet needs, from infection prevention and reprocessing time saved to OR efficiency and, with the launch of LithoVue Elite, more meaningful data than ever before with the ability to measure intra-renal pressure during the procedure—an insight that could possibly help to address sepsis concerns in the future.Engineering, Product Development
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