Kristin LaRocca joined Boston Scientific in 1994. LaRocca started her career at Boston Scientific working as a Territory Sales Manager, working her way up to Director of Sales Operations and Training. In 2010, LaRocca transitioned roles to become a Sales Director, and is now Senior Vice President, Head of Sales & Channel Innovation. As head of field sales for Urology, LaRocca’s responsibilities include MedSurg National Accounts & Emerging Channel Strategy, Sales Enablement, Commercial Operations, Capital Equipment Service and Sales Training and Organizational Development.