As Vice President of Global Marketing at Stryker Endoscopy, Caitlin leads Upstream, Downstream, Clinical Development, Marketing Development, Communications, and Market Insights. As a Sales and Marketing professional at Stryker for the past 15 years, she has held a variety of positions across the country. She currently resides in the San Francisco Bay Area.
As head of Stryker’s visualization business, Caitlin is responsible for strategic direction and growth. This involves deep engagement with global key opinion leaders, initiation of sales/marketing/education campaigns, and development of market development activities through clinical assessment of opportunities that will advance healthcare. The role of Caitlin extends beyond Stryker’s organic pipeline to assess white space opportunities for the company and to develop market entry strategies.
Having earned her Bachelor of Science from The Ohio State University, Caitlin specialized in marketing and finance. Her education includes Stanford’s BioDesign and Smith College’s Executive Women in Leadership programs.